I have defined the voice and authored all of the materials for two successive Internet companies. This has included writing news and interest articles, interviews, blogs, newsletters, community updates, marketing materials, home page headlines, and even the occasional humor piece. I have moreover been responsible for successfully hiring, managing, and editing a team of freelancers as well as for database curation.
Some of the companies I’ve worked with include: 99designs, Real Affinity, Inc., Lean Startup Conference, City Carshare, Maestro Market, DNR Communications. In all of my writing I seek clarity, accuracy, structure, and—when and as appropriate—wit. Samples are available upon request. I blog at http://mybluedanube.com
From Jeff Titterton, Chief Marketing Officer at 99designs: “Lisa worked for me for several years as our lead editor and writer. In both capacities I found her to be exceptional. As editor, she managed our editorial calendar, assigned articles to a stable of freelancers, and edited all of the articles on our site. I could always count on her to ensure our content was the best possible quality. Lisa also wrote many articles herself on very tight deadlines. Her articles were always professional, thoroughly researched, and entertaining to our audience. I highly recommend Lisa; she is a joy to work with.”
With experience as both a proofer and a copyeditor, I bring a sharp eye to any piece of writing—but my particular talent lies in developmental editing, whereby I help writers identify and articulate the key themes of their work, and organize them within a clear structure. Most editing of this kind involves working through a complete piece of writing and drawing out its most engaging themes, then foregrounding these through restructuring, rewriting, and the timely addition of what one of my clients is fond of calling my “rhetorical glue.” Developmental editing also includes anticipating possible criticisms a piece of writing may face, and suggesting ways of addressing them.
A further level of developmental editing involves taking a raw piece of writing, or even a list of bullet points or sketchy thoughts, and working them up into a complete text. This comes very close to ghostwriting, also a service I offer. I have acted as the written voice of experts and business leaders in numerous published contexts. Because of the discretion expected in such circumstances, please inquire for details.
In all my editorial work, I seek clarity of ideas and fluidity of expression while preserving an author’s original voice.
From client JB in Germany: ”I can’t tell you how grateful I am! You are really a fantastic editor. If I ever meet David Remnick, I am going to tell him to hire you.”
From client LG in San Francisco: ”I couldn’t have asked for a better revision, or a faster turnaround, whew! Made my day. No feedback at all, just a big thanks!”
I’ve served as editorial director for two websites, positions that have included a wide range of skills, including writing articles, editing a team of freelancers, database curation, creating and maintaining style sheets, implementing taxonomies, and authoring all of the sites’ products—newsletters, home page text, blog posts, social media updates. With experience at two startups, my skills have needed to develop well beyond the written word, into community relationships, marketing, outreach, basic HTML, product testing, and anything else that has come along in the course of being part of the teams that created two successful membership sites. Among all the skills I possess, I think a basic willingness and ability to learn just about anything has proved the most important to this kind of work.
I am a blogger and Twitter user myself, as well as a passionate Facebooker. I operate a complete social media network on behalf of my current clients via all of these platforms, with an emphasis on the symbiosis between creating community and building reputation.